One of the most important tools for any business, big or small, is great graphic design. A well designed logo, website and/or high-impact promotional materials will increase your brand awareness, customer engagement and boost sales. In order for your designs to really stick out there are a few key components to consider
Ever notice that the best designs tend to have beautiful colors? That’s no accident. Choosing a great color palette is one of the keys to a great design. Choose a color scheme that has 1-3 primary colors that contrast and complement each other. Use different tones of the same color for consistency by adjusting brightness for contrast. Finer typefaces will need stronger distinction against a colored background.
One characteristic of a fantastic graphic design is clarity. Clear fonts that are easy to read and that complement the overall aesthetic of your company are an absolute must. For titles, sans serif fonts are an emphatic visual, but for body text, promotional materials should stick with serif fonts. Fonts that feature serifs are easier to read because they guide the eye along the line of the text. Choosing two complementary fonts can make your materials easy to read and appealing to look at.
When designing your company’s visual impact, you’ll find that what you leave off of your website is just as important as what you put on. White space is an important aspect of great graphic design. Leaving enough white space can help keep your website from looking cluttered and overwhelming. Leaving space can also help to emphasize the content that is there. White space makes a website easier to read and can help lend a clean, professional effect to your graphic design.
Focusing on your customers and what they need in a website is critical to building their trust. A well designed website has been proven to increase sales and help to build brand loyalty. Keeping your customers visual focal point in mind should be something that you want customers to consistently associate with your company, whether it’s a logo or a slogan. Great graphic design can also help to set your company apart from its competitors by making your brand memorable.