Google. Apple. Facebook. Though vastly different in the services they provide, these incredibly successful organizations all share one thing in common: they’ve effectively built and defined their brand. Simply thinking of these companies elicits a mental image of their offerings and the services they provide.
So what does this have to do with you and your business? Simple: effectively building and defining your brand is the secret in succeeding in today’s internet age. With so much competition in both the digital and physical world, it’s necessary to differentiate your brand from the competition. We accomplish this through branding.
To build an effective brand in today’s marketplace, we must focus on:
- · Brand image
- · Social networking
- · Aggressive publicity
- · Professional branding
Defining Your Brand’s Image
When you thought of Google, Apple, and Facebook, chances are that an effective image popped into your mind. Defining your brand’s image is accomplished both physically and mentally. Physically, you’re brand’s image will be defined by your logo and other visual elements on your website. If you don’t already have a logo or if you’re logo is outdated, consider having a new one drafted to create a visual representation of your business.
Furthermore, ensure that the colors embedded in your logo represent your business. Have these colors unified throughout your website, physical fliers, signs, and any memorabilia attached to your business. Consistent imaging is what builds your brand’s image.
But beyond the physical, your brand’s image is also the reputation that people associate with your name. Do people recognize you for great customer service, quick response times, or incredible deals? Whether it’s online or in the physical world, make sure that every action your brand takes has a purpose – and ensure that the purpose is centered on the customer experience. Your brand’s image should be one focused on the consumer.
Social Networking and Aggressive Publicity
Social networking and aggressive publicity ensure that your business gets the exposure it deserves. Establishing a presence on social networks for your brand helps you reach a larger clientele base than ever before. In fact, it can even provide benefits that boost your SEO efforts! Be sure to use your social networks consistently as tools for customer service, promotion, and boosting your overall reach.
Also consider the benefits of establishing a blog for your business. They include:
- A regularly updated blog showcases your business as a thought leader in the industry. Consumers – and maybe even competitors – will turn to you for the latest insights, updates, and news.
- Optimized blogs and articles will help your business rank higher in organic search engine results, which will boost your business.
- Professional branding
- It takes thought and strategy to effectively publish content through a blog. This establishes your brand as one that is professional, dedicated to quality, and focused on consumers.
Ultimately, there is no single secret to creating a brand image. Instead, it’s a synergy of multiple factors such as website design, social marketing, and branding that create a powerful image for your brand!