December 13th, 2013 at 8:00am

Creating a User-Friendly Website – Part II

Continuing our blog post from November….

3. Readability

A user-friendly website is also readable. First, ensure that the homepage of your website is concise, without an overwhelming amount of information. This includes both type and interactive elements, such as photos and videos. You should also use fonts and colors that work well and create a clean effect. Do not have an overwhelming amount of links or huge blocks of text. Finally, always use impeccable grammar on your brand’s website.

4. Clear CTA

Another key aspect of a user-friendly website is a clear call to action, or CTA. The CTA directs the user and tells him or her what to do next – Should I ask for information? Sign up for the newsletter? The CTA is what answers those questions. Having a clear CTA doesn’t just benefit the user; it also benefits you by ensuring that your visitors are more likely to engage with your brand further.

5. Mobile Compatibility

Last but not least, with mobile phones and tablets dominating web use, it is important that your website be compatible with mobile devices. One way to do this is use responsive web design, which means that your website responds to the device being used and adjusts accordingly. You should also avoid using Flash elements, which are typically not compatible with mobile.


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